Google Screenwise might use Deep Packet Inspection, by QOSMOS
The recent announce of Google about his Screenwise panel raised various reactions, and many privacy questions. Screenwise lets users who decided to join, share their browsing data with Google. Google will pay for this (Up to $25 in gift cards.). Screenwise panelists are invited to use Google Chrome and the Screenwise plugin for Chrome. This plugin will collect their browsing data, as a keylogger does. Google intends to improve its services and products by analyzing user's way to browse the web.
Google intends to improve its services and products by analyzing user's way to browse the web.
"What we learn from you, and others like you, will help us improve Google products and services and make a better online experience for everyone."
Privacy issues ?
Google does not explane which personal data it might exclude from the collect process (as sexuality, political or religious related data). How much time data will be stored ? As users can access the collected data, we assume data are not anonymized. We also wonder if Google partners will be able to access these nominative data. A Google spokesman responded eWeeks
"People can choose to participate if it's of interest (or if the gift appeals) and everyone who does participate has complete transparency and control over what Internet use is being included in the panel. People can stay on the panel as long as they'd like, or leave at any time."
But Screenwise might reveal something quite disturbing
Google's partnership with Knowledge Networks, recently aquired by GFK,...